Do not do this type of Etsy POD store!

Do not do this type of Etsy POD store!

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Building an Etsy print-on-demand (POD) shop isn’t just about throwing up random designs and hoping for the best.

The biggest mistake I see is creating shops that resemble Tacky Key West gift shops – with no cohesive brand or clear identity. ????‍♂️

Sure, these shops can make a few sales, but they’re not the ones crushing it on Etsy. ????

The top-performing stores on Etsy are different.

They focus on creating a brand vibe that attracts a specific customer.

Think of Free People versus Express.
Both stores sell clothing, but each has a clear and defined style. ????

To succeed on Etsy, you need a cohesive brand that speaks to your target audience. ????

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