Do it With You Ecommerce Training - MFG eCommerce Success

The guest for our today’s show talked about their ecommerce training and how they expertise in it.

In this week’s Manufacturing Ecommerce Success Series, our guest speakers were Lori Highby and Wesleyne Greer. Lori is the Founder and CEO of Keystone Click. As for Wesleyne, she is the sales management coach at Transformed Sales.  Loris is a marketing expert and Wesleyne is a sales process expert.  

The conversation started with Lori introducing herself to the show. She said that her company is a strategic digital marketing agency that builds brands awareness and helps them generate leads. After this, Curt shifted the talk to Wesleyne.

Wesleyne said that she also owns a company that transforms sales and focuses on sales and consulting, specifically in the stem industry.

Moreover, she is also the host of the podcast, the science of selling STEM. Moving on, Curt talked about ecommerce training and how Lori helps out various companies in this cause.

He then asked Lori to elaborate on her views on the ecommerce training. Responding to this, Lori said that there is no such thing as a field of dreams. She said that the clearer you are about your ideas in ecommerce, the better your customers with understanding.

Further, into the conversation, Wesleyne explained her sales process for ecommerce training. She said that her process is to use the simplest analogies to elaborate on complex matters. According to Wesleyne, you need to figure out the bases of your work and then strike.

For instance, what is the first base of your sales, is it calling the clients, LinkedIn leads, or other things like that. Once you do that you will be able to truly work your way through the ecommerce training.

The conversation ended with Curt and Damon thanking the guests for their time.

Our Guest:
Lori Highby

Lori Highby is the Founder and CEO of Keystone Click. Her company is a digital marketing agency that helps clients in making intelligent business decisions. Apart from this Lori was the Adjunct Professor (Teaching B2B Sales and Marketing) at the University of Wisconsin till Dec 2020.

Before this, Lori was also the Founding Vice President of MKEsearch, an organization that focuses on the best practices in SEO and SEM.

Moreover, Lori was the Accounts Executive at WP & T before this. She was also the Account Service Coordinator at Starkmedia before this.

Wesleyne Greer

Wesleyne Greer is the Sales Management Coach at Transformed Sales. This company is a STEM sales management training and coaching firm.

Moreover, she is the Founding Member of nFormation and an official member of the Houston Business Journal Leadership Trust. In this journal, they are bringing the brightest, most inspirational business community together.

Before this, Wesleyne was an International Senior Manager, Sales, and Marketing at Materia. She was also the Regional Manager, Sales at Anton Paar, USA. At her first job, she worked as a Chemist for Total.

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