Discover how to implement top-level LinkedIn best practices into your business

Led by: Guillaume Larronde, Founder and CEO, Extra Mile

About Your Workshop Facilitator
Guillaume Larronde worked at LinkedIn for 6 years and advised customers in France and in the Middle East on their LinkedIn strategies. He founded Extra Mile in Dubai to advise and train sales organizations on social selling
to accelerate sales and grow their business.

Workshop Synopsis

These days, having an online presence for your business is almost mandatory. LinkedIn is the B2B social network of choice for professionals and the most effective way to listen to customers and decision-makers and keep a pulse on competitors and the industry. But as a social media platform- LinkedIn is often relegated to being treated as a promotional channel where few employees engage in random acts of sharing and where leaders, marketing, sales and recruitment teams do not use it to its full potential.

In the last 10 years, digital and access to information online has changed the way B2B buyers research and decide. The global pandemic has greatly accelerated this trend. According to McKinsey’s 2021 report, 75% of B2B decision-makers prefer remote human interactions or digital self-service.

Top innovative companies like SAP or Siemens have adopted LinkedIn strategies to build trusted relationships with customers, to educate and influence, increase visibility and stay top of mind and many SMEs can implement some of those best practices and use LinkedIn to its full potential too.

In this 1-hour workshop, you will learn top-level Linkedin best practices to implement into your business.

For you (profile and settings) as a leader
For your marketing
For acquiring new customers
For retaining and growing existing customers
For using referrals effectively

The workshop will consist of:

30 mins: Presentation with top 10 tips for business leaders
30 mins: Answering questions with LinkedIn demo and examples.