Digital Marketing Latest news 16 January 2025 | #digitalmarketingnews #digitalmarketingtips

???? Google Ads Introduces Enhanced Audience Insights Tool:
A new tool providing detailed demographic and interest data to help optimize ad targeting strategies.

???? Facebook Adds Ad Library API for Transparency:
Marketers and researchers can access comprehensive ad data via API for competitive analysis and insights.

????️ Snapchat Expands Dynamic Ads for E-Commerce:
Advanced templates now make it easier for brands to showcase product catalogs and drive sales.

???? YouTube Shorts Gains Interactive Ad Formats:
Advertisers can add call-to-action overlays to Shorts, improving engagement and conversions.

????️ SEO:
Bing Updates Image Search Algorithm**: Bing’s updated algorithm prioritizes AI-generated, high-quality visuals for better search results.

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