Digital Marketing Institute Webinar | Setting Up An eCommerce Business

Find out how to set-up an eCommerce business in 4 essential steps.
From assessing the market/revenue opportunity to building your brand on social media and forecasting revenue with analytics data.
This webinar is suitable for digital marketers who are looking to advance their knowledge of eCommerce as well as people looking to start their own eCommerce business.

In this webinar we will cover:
1. Planning
Uncovering Opportunities: How do potential customers buy, assessing the market size

2. Set-Up
Choosing an eCommerce Model: Manufacturers and drop shippers
Website options: Shopify, Woocommerce, Wix, Squarespace, Magento

3. Operations
Logistics & Expectations: competitor offerings, delivery, and packaging

4. Marketing
Building the brand: social media, PR, and content
Driving Sales: PPC, affiliates, SEO, media budgets, strategy, and analytics
Retaining customers: email, coupons, retargeting & loyalty programs

Get Ahead of the Game with this practical and insightful webinar.

Intro: 0:00
Agenda: 2:56
Moving to eCommerce: 5:38
Pitfalls: 9:11
Planning: 14:00
Set up: 21:49
Operations: 31:03
Marketing: 38:00
Summary: 44:09
Q&A: 45:54

About the Digital Marketing Institute

The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital marketing standard than any other certification body.

The Digital Marketing Institute works with global digital experts and leaders to define the skills and qualifications required by today’s digital marketing professionals, certifying candidates to Diploma, Postgraduate, and Masters levels all over the globe.