DIGITAL MARKETING ESSENTIALS PART 3: WEBSITES & E-COMMERCE

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DIGITAL MARKETING ESSENTIALS: EVERYTHING YOU NEED TO KNOW TO INCREASE VISIBILITY FOR YOUR BUSINESS

This 4-part series will begin by familiarizing you with the primary social media platforms, their uses and how to get them setup for your business. It will move into setting up a website, from standard sites to e-commerce platforms. Finally, we will cover the fundamentals of building a following, engaging with an audience and how to understand the integration between social media, websites, paid ads, and selling your products or services.

The focus of this series is to provide you the tools to build your business digitally and enhance exposure.

Session 3: Websites & E-Commerce

In this session learn about the standard website building platforms including WordPress, Wix, and Squarespace as well as the pros and cons of each. We also cover the major Ecommerce platforms including Shopify, BigCommerce, and WooCommerce and build off the last session by explaining social media integration.