Digital Content Creation - Social Media Advertising

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We’ve asked our fulltime lecturer for our Higher Certificate in Digital Content - Keri Werth - to share some top tips and important content creation strategies. She kindly shared a video lecture she recently did for her students (over Zoom of course) that focuses specifically on the social media advertising aspect of digital content creation. Don’t forget that good advertising also needs great content! And great content needs careful thought and planning to not just engage but create meaningful connections with the audience and drive an actionable behaviour.

If you want to take a deep dive into what makes for successful digital content, check out our one-of-a-kind accredited programme - our National Certificate in Advertising - specialising in Creating Digital Content. It’s delivered fully online, will equip you with the knowledge and practical know-how to build a career in creating content for brand engagement and brand equity. https://www.redandyellow.co.za/course/national-certificate-in-advertising-creating-digital-content/