Digital Commerce Dialogues: Decoding ONDC | Darshana Shah on ONDC & the e-commerce landscape

Darshana Shah, Head - Marketing and Customer Experience, Aditya Birla Capital, explains her views on ONDC & how it impacts the industry.

As we know in an effort to revolutionize and democratize large scale participation of businesses and consumers in Ecommerce, the ONDC initiative launched by the Union government is aiming to transform digital commerce in India. Businesses are exploring the power of ONDC and we believe ONDC can be a very powerful arsenal for the industry.

To enable pioneering marketers to benefit from such breakthroughs and adopt relevant stacks to drive business growth MMA is happy to announce an ONDC exclusive to learn more about the ONDC revolution and what it takes to be a part of the ONDC ecosystem.

View the playlist: https://www.youtube.com/playlist?list=PLlTBOVUtpqqBUDL2-5hUFzaUcai8IAI6_

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