Designed by a Nurse for Nurses + Busy Women - MFG eCommerce Success

Do you have a product that can change the lives of people and you want to get it out there?

In this MFG eCommerce Success show we feature Virginia Lynn Peterson, the innovative mind behind SWOOP, a brand that's revolutionizing the way women experience undergarments and Sami Jo Lewis from the Alaska MEP to talk about how they have worked together to help bring Lynn’s vision to life.

Lynn discusses the impact of the "I am Alaska" blog series in fostering community around her brand. She shares how the series captures the essence of being a woman in Alaska, especially local women and their stories. She reflects on the significance of slowing down in today's digital age and building meaningful relationships through the series.

Meanwhile, Sami admires the "I am Alaska" blog series and relates her personal connection to Swoop as a customer.

Damon praises Lynn's humility and acknowledges the unique feeling evoked by her website.

Curt comments on the content opportunities for manufacturers, referencing Lynn's approach of showcasing her clients and encouraging Sami Jo to discuss her journey with live streaming.

Sami Jo, initially nervous, credits Curt for boosting her confidence and enabling her to host the show independently. The format features interviews with experts and local manufacturers, detailing their journeys, successes, and challenges. She looks forward to featuring Lynn in the upcoming episode of the show.

While talking about the show’s format, Sami Jo reveals she keeps the interviews concise with five to six questions and aims for a 30-35 minute duration. She later publishes the content across multiple platforms, including the website, YouTube, and social media.

Curt then asks Lynn to discuss her role as CEO and the significant decisions she is making this year.
Lynn discusses her focus on delegation this year, recognizing the need to balance personal life with business responsibilities. She believes in delegating tasks to alleviate time constraints. She touches on the evolution of her delegation strategy over the years.

As the show nears its conclusion, Lynn heaps praises on the Alaska MEP, giving it a five-star rating and highly recommending it.

Likewise, Sami Jo expresses gratitude for being part of the show and appreciates Lynn's kind words.
The show ends with Damon and Curt thanking Lynn and Sami Jo for their time.

Our Guests
Virginia Lynn Peterson

Lynn is the innovative mind behind SWOOP, a brand that's revolutionizing the way women experience undergarments.

After 15 years as a registered nurse, Lynn encountered firsthand the discomfort of traditional bras during long, demanding shifts. This led to the birth of SWOOP, where functionality meets comfort, specifically designed for nurses and busy women alike. When she started producing her products and then expanding, she reached out to the Alaska MEP to help her do it right.

Sami Jo Lewis

Sami Jo is the Communication and Outreach Manager at the Alaska MEP. In her capacity, Sami Jo is dedicated to driving tangible change. Her primary objective is to expedite growth, empower businesses, and cultivate meaningful connections for the state's makers.

She holds a Bachelor’s Degree in Public Relations from Northern Arizona University.

Contact Damon Pistulka for sales & management consulting or selling your business: damon@exityourway.us
Check out Exit Your Way consulting page: https://exityourway.us/business-consulting/

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Exit Your Way Live schedule here: https://exityourway.us/exit-your-way-live-stream-schedule/
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Andrew Cross: https://www.linkedin.com/in/andrewmcross/

Find more about how we help business owners and companies
Exit Your Way website: https://exityourway.com/
Cross Northwest Mergers & Acquisitions www.crossnw.com

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Are you on the Service Professionals Network? You should be. Grow you SEO backlinks and brand FREE! www.serviceprofessionalsnetwork.com
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