Demand Decoded Ep 9 | Amplifying B2B Marketing with LinkedIn and Google Ads

In today's economic environment, wasting resources on ad campaigns that don't deliver results simply isn't an option. Unfortunately, many B2B companies have experienced this frustration firsthand, pouring thousands into ads that fall flat.

But could there be a way to get a better return on your ad spend?

The key lies in breaking free from the siloed approach to advertising that focuses on just one channel. To truly make an impact on your entire audience and guide them through the purchasing journey, you need a combined strategy that encompasses multiple PPC channels.

LinkedIn and Google are the go-to advertising choices for B2B, but they're often used independently, resulting in fragmented efforts and mixed messaging.

By leveraging the power of LinkedIn and Google together, you can amplify your message and reach your ideal target audience at critical stages in their journey.

00:00 - 00:57 Intro
00:58 - 07:10 What makes Google and LinkedIn ads such a powerful combination?
07:11 - 14:12 Audience question: How do Google ads apply to B2B?
14:13 - 21:31 Who should invest in LinkedIn ads?
21:32 - 26:45 Audience question: How do you organically grow follows and engagement on LinkedIn?
26:46 - 33:49 Who should invest in Google ads?
33:50 - 37:01 Who should avoid investing in Google and LinkedIn ads?
37:02 - 44:05 Google ads best practices
44:06 - 50:23 LinkedIn ads best practices
50:24 -54:24 How can you measure the success and ROI of your ad campaigns?
54:25 - 56:25 Outro