Decoding Alibaba: How a Chinese e-commerce giant became a global phenomenon

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Over the years, Chinese Internet giant Alibaba has expanded to international markets, such as the U.S., Japan, Israel and Russia. In the process, the company has helped link businesses in those countries with consumers across the world with just a click of the mouse. However, what goes into making that simple click work is a complex series of processes, which include warehousing, logistics, demand anticipation and building capacities across the different markets. Here’s a behind the scenes look at how Alibaba has grown from a Chinese e-commerce platform into a global phenomenon.

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