Daxue Talks 90: Tips to decrease the cost of eCommerce return rate in China

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Daxue Talks interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands should know about return management in China.

Jump to questions:
0:00 Introduction
0:22 We understand fashion brands are relying a lot on community when it comes to loyalty programs. How do you manage your community and your loyalty program to make sure that you maintain a relationship with and retain your clients?
5:06 About after sales, we know that there may be a lot of product returns for fashion brands. How is it managed, and do you have any metrics to share?

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Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072
Website: https://daxueconsulting.com/

What is Daxue Talks?
Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

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