Daxue Talks 87: LinkedIn ads and marketing: Do’s and Don’ts

Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share the intricacies of LinkedIn ads and marketing. There are many factors companies need to consider, such as the type of company, demographics, and language to target a specific audience. What are some things to avoid? Find out more from this China business vlog.

Jump to questions:

0:00 Introduction
1:24 LinkedIn ads are much more costly than say Facebook or Google, and tend to drive much less traffic. How does LinkedIn ads differ from Facebook is it worth the costs?
5:52 What are some good ad targeting tactics for companies in China who are marketing globally?

Listen & Subscribe Apple Podcasts:
YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh
Soundcloud: https://soundcloud.com/user-177979339/tracks
Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072
Website: https://daxueconsulting.com/

Useful links:
https://geniusencel.agency
https://blog.geniusencel.agency
https://juliensicard.com
https://blog.juliensicard.com
https://university.geniusencel.agency
https://www.linkedin.com/in/julien-sicard-genius-encel-agency/
https://www.facebook.com/sicardjulien
https://www.facebook.com/juliensicardgeniusencel
https://www.facebook.com/groups/thelinkedincommunity
https://www.instagram.com/julien.sicard/

What is Daxue Talks?
Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

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