Daxue Talks 115: Tips to optimize your WeChat mini-program

Daxue's Newsletter: https://daxueconsulting.com/newsletter-2/

WeChat mini-program designer talks about what to do and what not to do when creating a WeChat mini-program for your brand. Also, what entry points are most successful for bringing potential customers to your WeChat mini-program and can you integrate you’re your CRM systems with your WeChat mini-program.

00:00 Intro
00:27 Mini-programs have a ton of entry points; from sharing to QR codes, ads, the list goes on. Which entry points are the most important for brands to focus on, where does most the traffic come from?
02:20 What role does a Mini-program play in consumer retention and CRM? What data can you collect? Is it possible to integrate data from sources like Tmall? Are phone numbers still used as a unique identifier for consumers?
05:55 What are some mini-program design tips that generate traffic, or tips to avoid?

Takeaways:
- Scanning QR codes is a very common entry point for WeChat mini-programs.
- A brand’s already existing CRM system such as Salesforce can be integrated easily with their WeChat mini-program.
- It is recommended to keep your brand’s WeChat mini-program easy to use, make it aesthetically pleasing, and importantly, start slow and iterate when creating a mini-program.

Listen & Subscribe to the Podcast:
YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh
Soundcloud: https://soundcloud.com/user-177979339/tracks
Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072
Website: https://daxueconsulting.com/

What is Daxue Talks?
Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

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