Customer Voice | Reshaping the Jewellery Shopping Experience

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Chow Tai Fook's "Dual Force" plan is in full effect, and it's putting the traditional jewellery house on the path of omni-directional retail. By 2025 they will have 7,000 physical stores, but their e-commerce efforts have been going on since 2010 when they began connecting to their customers through T-Mall. Chow Tai Fook also achieved the #1 jewellery sales at the Double 11 shopping festival for 9 years in a row. How will their performance improve with Alibaba Cloud's support? Watch the video to see what their General Manager thinks.

https://int.alibabacloud.com/m/1000305101/