Customer Experience 101: What it means to you and your business

Customer experience is not a new concept. However, it is undoubtedly an evolving one. As customers continue to work from home and make purchasing decisions virtually, prioritizing customer experience has never been more important – especially for early-stage startups. Whether you’re focused on getting to market and landing your first customers or you just closed your seed round and you’re ready to scale, Fernanda Baker, Startup Partnerships at Zendesk, will share with you why CX matters and the improved results founders can see when customer experience is emphasized on Day 1. Using examples from fast-growing startups who invested early in CX, she'll walk you through how they leveraged data for growth and for competing with established brands, best practices in engaging with customers in a virtual world, and she will share what a CX strategy should look like – including when, and how, to roll out new CX features.

Talking points:

What you should focus on when starting your customer support journey.
Customer Support tactics, tools, and strategies used by the fastest-growing startups and when to implement them.
Building the best tech stack from the beginning.
Leveraging customer data to build your product roadmap.
There will be also plenty of time for Q&A with Fernanda

Speaker:

Fernanda Baker - Fernanda focuses on Strategic Partnerships for the US and LATAM at Zendesk for Startups, managing relationships with the top leading Venture Capital firms, Accelerators, Incubators, and Tech Partners. Previously with Samsung NEXT Ventures, she has been supporting startups to grow and scale their businesses globally for the past 15+ years by leveraging her strong ties with the entrepreneurial and venture capital ecosystems in Silicon Valley, Europe, and Latin America.

Zendesk

Zendesk is a service-first CRM company with support, sales, and customer engagement products designed to improve customer relationships.

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