Creating for Pinterest | Ep 6 | Funnel Diversification

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In this episode, join Pinterest’s Jenny Kindness & Khaled Halwani to uncover the benefits of a full funnel approach to your marketing strategy. We’ll explore why it’s important to create campaigns across the awareness, consideration, and conversion phases of the funnel. Plus, discover how to maximize effectiveness on Pinterest and target users at every stage of their journey.

Key points in the episode:
00:50 Why is funnel diversification important?
01:50 Adding layers to the funnel.
02:26 Best practices across the funnel.

About Creating for Pinterest: Hosted by a cast of experts, this series unpacks how brands can harness the power of Pinterest for advertising. Join us to unlock unique opportunities for your brand to make more meaningful connections, and tap into a user experience where audiences are engaged in a way unlike anywhere else on the internet.

See all the episodes:
https://youtube.com/playlist?list=PL9OWOfUBr3ZYvhcXN6-hkYIZFprFiiR-h&feature=shared

Learn more about advertising on Pinterest:
business.pinterest.com