Creating for Pinterest | Ep 11

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Join Pinterest’s Murali Varadaraj and Ashley Jones and learn about the platform’s new Performance+ offering. As a companion episode to our Peak Performance episode, we do a deep dive into what our automation and AI products are capable of, and how advertisers can use them as a campaign bundle, or as individual features. We’ll unpack each feature of the offering: Performance+ campaigns, creative, budgets, targeting and bidding (including ROAS bidding), and show how advertisers can leverage them to help achieve success on Pinterest.

Key points in the episode:
00:20 Introducing Performance+
00:58 All-in-one campaign bundles
01:53 Individual features

About Creating for Pinterest: Hosted by a cast of experts, this series unpacks how brands can harness the power of Pinterest for advertising. Join us to unlock unique opportunities for your brand to make more meaningful connections, and tap into a user experience where audiences are engaged in a way unlike anywhere else on the internet.

See all the episodes:
https://www.youtube.com/playlist?list=PL9OWOfUBr3ZYvhcXN6-hkYIZFprFiiR-h

Learn more about advertising on Pinterest: https://business.pinterest.com/