Creating Facebook Campaign Structure, Audiences & Ads for eCommerce

In this video I will show you exactly how to create Facebook campaign structure, audiences and ads for eCommerce.

I recommend that you use a 4 level campaign structure. The levels reflect where your customers are in the buying cycle. To put it in other words it reflects if they are at the top (TOF - cold audience), middle (MOF - warmed up audience) or bottom of funnel (BOF - past purchasers or audience ready to buy).

Here is an outline of the Facebook campaign structure including the audiences that we target within these campaigns:

Level 1: Cold traffic
Level 2: Retargeting FB/IG engagers & WV
Level 3: Retargeting ATC
Level 4: Previous Customers

Please note that all campaigns are conversion campaigns and that we also work with catalog sales.

The video will walk you through every single campaign and I will show you the audiences we use and also tell you what ads you need to use in what campaign.

Here is a quick summary
Level 1: Use your best-selling products, create striking ads and test a lot of different visuals and formats. For the copy try to find a strong hook, educate about the problem and offer your product as the solution.
Level 2: Use your winning creative from level 1 and user generated content. Keep the copy short and have a clear call to action (CTA)
Level 3: Like level 2 plus discounts and testimonials
Level 4: Like level 3 plus dynamic product ads

I hope this is helpful for you.

Please let me know if you have any questions.

If you are looking for an agency that can manage your Facebook ads, feel free to reach out to me.