Crafting Success in the Toy Industry: Marketing, Innovation, and E-Commerce with Willie Wilkov

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Join us on Toy Business Unboxed as we welcome Willie Wilkov, CEO of HABA USA and an industry expert with 25+ years in toy marketing, e-commerce, and general management. From TOMY International to PlayFusion and now HABA, Willie shares insights on his journey from marketing into leadership, his passion for digital transformation, and how HABA USA continues a tradition of high-quality, educational toys in today’s e-commerce landscape. Tune in for an engaging discussion on marketing strategies, e-commerce trends, and how to stay innovative in a rapidly evolving industry.