Costly Facebook Conversion Tracking Mistake Most People Don't Know About

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There's a little known mistake with Facebook ad conversion tracking that could be driving up your costs. Even if you think you've got everything set up correctly (especially post iOS14.5), this could still be impacting your ads.

Check out the video to learn more about which type of conversion tracking could have a negative impact on your results and what to do instead.

Perpetual Traffic Podcast episodes referenced in this episode:

Episode 362: https://perpetualtraffic.com/podcast/episode-362-meta-solution-engineers-tell-all-the-real-truth-behind-the-ios-14-update/

Episode 363: https://perpetualtraffic.com/podcast/episode-363-how-meta-and-facebook-plan-to-solve-the-ios-crisis-part-2-with-sean-bedford-and-ben-lampert-from-meta/

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