COST PER ACQUISITION EXPLAINED | UNDERSTANDING WILL MAKE YOU MORE MONEY

In this short video, I discuss cost per acquisition.

One of the most important KPIs that you need to know is CPA or Cost Per Acquisition. Regardless of what business you are in, knowing this metric and how to identify it is very important.

Oftentimes, companies have a lead magnet that acquires a customer. A lead magnet is when you get a client's information in exchange for something of value. Whatever you are using to attract customers is the first phase of acquisition and this is called a lead. So you have a CPL or Cost Per Lead.
The mistake I made in my business was focusing on the cost per lead. .The CPL does not matter. The most important metric in your business is the cost per acquisition. Once the lead is attracted, they go on in the sales cycle to become customers. This is your CPA or Cost Per Acquisition.

Be sure to watch my video so you can see how I break down in detail how to calculate your cost per acquisition or CPA.

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