Conversations With a Marketer: The Savannah Sanchez Tapes

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Question + Solution + Call To Action = Savannah's UGC proven formula

Savannah Sanchez has already made her mark in the industry.

She has led the team of media buyers at Common Thread Collective and led the way with her CBO techniques.

Did you know she was one of the first to roll out UGC ads?

Tune in as AW's Chad Wilton speaks with Savannah about her humble beginnings, proven ad creative formula, thoughts on TikTok, and more.

Find out:
⚡ [02:17] Savannah’s start in the industry
⚡ [09:22] Scaling massive beauty line ColourPop
⚡ [11:04] Building processes for rogue media buyers
⚡ [15:30] Her “toolkit” for ad creatives
⚡ [18:29] Why create UGC ads
⚡ [23:38] Tried-and-tested formula for UGC ads
⚡ [26:54] Facebook ads signals in 2020