Connect with Customers Using Pinterest Messaging | 2020 Pinterest for Business Tutorial

Improve your Pinterest marketing when you toggle on direct messaging during your Pinterest business account setup.

In this Pinterest for business tutorial, we’re showing you how to turn on messaging on Pinterest so your customers can communicate with you on the platform.

**What is Pinterest?

Pinterest is a social media service rooted in the discovery and sharing of ideas and information. Modeled after a physical pinboard where you can collate similar images, bits of writing, and more around a central idea, Pinterest capitalizes on the creative momentum of a mood board. Users – called Pinners – can add and save content that features photos, links to products or blogs, and some optional notes-to-self about the post’s value, which come together to form a “pin”. Pins can be arranged on boards different boards, and further categorized into sub-boards.

**Wondering How to Use Pinterest for Business?

Setting up Pinterest for Business is a great way to diversify your marketing strategy and reach customers who are primed to buy. The visual, aesthetically driven nature of Pinterest motivates pinners to buy what they like when they see it in order to replicate the sensation of their Pinterest boards in real life. Research shows that Pinterest users are uniquely positioned to make purchases off the platform as they have buying power in their households – and they even like seeing ads!

Whether you’ve mastered Pinterest 101 skills - like how to pin from websites, how to set up Pinterest group boards, and how to create a Pinterest Business account – or you’re just beginning to explore Pinterest tools and considering Pinterest Marketing, this tutorial offers a great tip for when you want to better connect with other users: direct messaging.


**Where Can I Find More Pinterest Tips?

Read this blog post to learn about visual commerce on Pinterest: https://technologytherapy.com/pandemic-proven-pinterests-power-for-small-business/

Learn more about Pinterest search ads here: https://technologytherapy.com/pinterest-introducing-search-advertising/

**Ready to Dive Deeper into DIY Digital Marketing?

Learn from the experts! Join us for a training session to learn techniques to enhance your marketing strategy. Visit https://technologytherapy.com/events/ to learn more about our live training sessions.