Company To Consumer || Sessions 2020 || EDC VIIT, Pune.

Business-to-consumer – “B2C” – refers to commerce between a business and an individual consumer.
It refers to selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer refers to selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen.
It traditionally referred to mall shopping and infomercials. However the Internet created a whole new B2C business in the form of e-commerce, or selling goods and services over the Internet.
DTC brands are usually sold online only and specialize in a specific product category: Casper, Warby Parker, Everlane, Harry’s, Outdoor Voices, AWAY, and Dollar Shave Club.

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