Companies Don't Look At Your CVs Anymore, You're Judged On LinkedIN, Ft. Punita P, Ex CNBC

Continuing from the first part of this conversation, Punita Parekh tells us more tidbits on content marketing and why she believed this medium is here to stay. Punita shares how one should approach quitting their jobs and starting out on their own as a freelance professional working with content, marketing, and more. She shares how one needs to find one’s passion and what makes them wake up and look forward to the day. Adding networking, proactive collaboration with similar parties, and more to the mix, Punita shares how one can start out.

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Talking about content marketing, she shares how content professionals need to consistently post content with a structure and a CTA or a call to action online. This according to her is the formula for getting more followers. She also shares highlights about the content marketing course she taught with Alt Uni. Punita tells us how one needs enthusiasm and drive to be successful in any career.

Next, she shares how one can go about finding work and virality on LinkedIn. If you want to pursue a career in marketing, this is a conversation you should not give the miss. Here are some highlights:

✔ Find out your passion, connect with like-minded people, and research your favorite subjects to make your side hustle your main livelihood.
✔ Sometimes, you just need guidance from a mentor or even an online course to bring out your hidden potential.
✔ Consistency plays a key role when it comes to content marketing and building any brand online.
✔ Any posts on digital media need to follow a structure or tell a story, ending with a call to action for best results.
✔ People are not looking at gyaan, they are looking at solutions.
If you are starting out, it’s okay to start small but start somewhere.

0:00 Highlights
0:52 AltUni Digital Marketing Season 2
1:21 Recap of Part 1
1:54 Allowing your side hustle to let you resign your day job
3:33 Mentoring a Nigerian mentee in their content writing career.
4:49 The niche to build upon in Marketing
6:06 AltUni's Digital Marketing Program stories
7:36 Content as a gateway to a Marketing Career
10:05 Failing IELTS thirteen times
11:34 Start small but start somewhere
13:00 An ever changing digital marketing space
15:06 The Million Dollar Skill by Punita Parekh
15:34 How to zero in on your target audience?
16:52 How to reach recruiters to get hired?
19:12 AltUni Digital Marketing Season 2

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