Clay Hebert talks Humanity | Words With Friends S3E11

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In today’s show, Phil interviews Clay Hebert, creator of The Perfect Intro, The Perfect Calendar, and The Perfect Brand.

Our main theme for today is the word, “clarity”.

We talk about clarity from a professional point of view. As the virus continues to disrupt the livelihood of many, how can you stop, pivot, and grasp the new normal? How can you get a 30,000-foot view to truly understand what’s going on?

Listeners will first learn how a mentor on your side can help you gain clarity. If you are feeling stuck and confused, a mentor can act as a sounding board to properly understand the context in its entirety.

Clay also explains his FRT philosophy. F- R – T stands for Foundational – Relational – Transactional. Are you a physical trainer who can no longer train due to the current situation? Or maybe you are a photographer or consultant?

Clay shares how you can leverage your foundational skills and relations and then come up with new offer that truly resonates with your audience.

Especially, many professionals tend to stick to their old offers that are a total misfit given the current crisis. In this segment of the show, Clay shares how cultivating empathy can help you truly understand your customer’s psyche and then come up with the perfect offer.

We hope you enjoy this show!