Chloë Thomas: How to Optimize Your B2B Digital Marketing | Episode 009

Chloë Thomas shares strategies and insights on how you can optimize your B2B digital marketing campaigns. With the current situation of the world, more and more companies are transitioning to a virtual platform. Listen to this episode as Chloë explains how you can do better digitally on virtual summits, LinkedIn outreach, content repurposing, and more!

Best selling Author, International Speaker, and host of the Award-winning eCommerce MasterPlan Podcast.

Chloë is one of the Top 50 UK influencers in eCommerce and Shipping (Scurri 2019), and the podcast is regularly included in lists of the top eCommerce & marketing podcasts in the world.

Chloë Thomas has been in eCommerce since 2003, she’s worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations, to fresh online only start-ups, covering international launches, subscription, B2B and even dabbling in marketplaces.

Chloë’s speciality is solving eCommerce Marketing Problems from how to increase new customer acquisition, to improving the performance of email marketing newsletters, or finding the right new website provider.

Timestamps/Outline
01:34 - How Chloe Thomas started in B2B digital marketing
04:10 - Chloe's passion in networking and virtual summits
06:52 - How virtual summits are different from traditional conferences or summits
09:24 - Using incentives properly to attract the right customer
12:05 - Examples of bad marketing in LinkedIn
14:56 - Why LinkedIn outreach campaigns are overrated
16:33 - How the quality of a content makes a B2B digital marketer a disruptor
18:01 - The opportunity in content repurposing and podcasting
21:56 - Investing in great email campaigns
25:23 - Having unlimited budget in the business: Investing in good salespeople, creating workflows, and increasing advertising spend
28:03 - The importance of testing in marketing
28:56 - The question every digital marketer should ask themselves
31:32 - Learn more about Chloe Thomas and her new marketing podcast, Keep Optimising

Memorable Quotes
“If you cannot target your target customer with keywords that they might have put in their LinkedIn profile, it’s almost certainly going to fail for you.”
“Whether it’s the quality of a tweet, the quality of a Facebook ad, the quality of a podcast or a book or a report, if it’s something that’s high quality then you’re going to get results from it.”
“We’re entering into a space where less is more.”
“What’s going to disrupt is taking a step back and slowing down the content churn so you can actually make each piece pay and be worth creating in the first place.”
“If you want to get the story out there, podcasts are the way to go.”

Links and Resources
eCommerce Marketing How to Get Traffic that BUYS to Your Website
Chloë’s website: https://eCommerceMasterPlan.com
Chloë’s Podcast: https://ecommercemasterplan.com/podcast
Chloë’s Books: https://ecommercemasterplan.com/books
Chloë’s Twitter: twitter.com/chloethomasecom
Chloë’s LinkedIn: uk.linkedin.com/in/chloethomasecommerce/
e-Commerce Master Plan Twitter: twitter.com/ecommasterplan
e-Commerce Master Plan Facebook: facebook.com/ecommercemasterplan
e-Commerce Master Plan Instagram: https://www.instagram.com/ecommasterplan/