Chloë Thomas | Ecommerce Masterplan Podcast | How Do You Connect With Customers In 2023?

Recorded at Meet Magento UK 2023, at The Mermaid, on July 17th 2023

About the talk

We’re operating in a world where competition is increasing, everywhere; where consumers are shifting their purchasing habits; and where the economy is… not helpful!

This has created as many opportunities as it has problems for the eCommerce marketer, leaving many of us feeling overwhelmed.

There’s so much you could be doing to market your business - but what SHOULD you be doing?

In this session (nearly) 20 year eCommerce veteran, and big-thinking eCommerce marketing strategist Chloe Thomas will be sharing her thoughts on how you can navigate these interesting times, including:

What’s going to separate the winners from the losers over the next 5 years

Just how do you create the right emotional connection with your customers?

How do deal with the rising CPMs on Google and Facebook Ads

What should your marketing mix look like?

Plus expect lots of tips and a few juicy case studies too!

About the Speaker

Chloë Thomas | Ecommerce Marketing Problem Solver | Ecommerce Masterplan Podcast

Chloë Thomas is a best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimising Podcasts.

Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world.

Chloë Thomas has been in eCommerce since 2003, and there’s barely a part of the eCommerce landscape she’s not got involved with. One thing she’s always done is solve eCommerce Marketing Problems.