China Business Summit 2018: The rise of new retail

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The rise of new retail.

Maggie Zhou, Managing Director of Alibaba Group Australia & New Zealand
Maggie Zhou, Managing Director of Alibaba Group Australia & New Zealand, discussed Alibaba’s strategy, the rise of new retail and the opportunities for New Zealand businesses in China. New Zealand has an enviable reputation as the source of many high-quality organic goods, ranging from dairy, meat, fruit and wine, to skincare and health supplements. Nowhere are these goods more popular than in China’s growing consumer market. With more than 400 New Zealand brands selling on Alibaba’s B2C platforms Tmall.com and Tmall Global, Zhou discussed the incredible opportunity for New Zealand businesses in China, (enabled by Alibaba’s e-commerce platforms) as well as how the rollout of Alibaba’s ‘Five Globals’ strategy that were to enable Alibaba Group to work more closely with New Zealand merchants and partners in the region to enable further success in China. Following Alibaba’s 11.11 Global Shopping Festival in November 2018 – the largest and most anticipated online and mobile shopping festival in the world – Maggie also discussed the rise of New Retail as Alibaba Group continues to pioneer changes to the way consumers in China shop. Maggie discussed the introduction of new technologies to the traditional retail experience, where customers explore ‘smart stores’ and make use of facial recognition technology and virtual/augmented reality.

Chair: Michael Barnett, CEO, Auckland Regional Chamber of Commerce

2.30PM
Catégories
E commerce Divers

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