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Sunny Ali is the CEO of Extreme Commerce and the founder of a Facebook community with over 100,000 members. Their mission? To make Pakistan synonymous with service delivery on Amazon and other e-commerce platforms.

In a fast-moving industry where policy has not yet caught up with the pace of innovation, Extreme Commerce provides a unique business model for aspiring freelancers in Pakistan and abroad, training them to form partnerships and sell products and services on e-commerce giants such as Amazon and eBay.

Here is a conversation with Sunny, covering his entry into the e-commerce arena, how the platform works, challenges in operating from Pakistan, and lessons for today’s young generation.