ChatGPT and Whisper APIs - The Marketing AI Show with Paul Roetzer and Mike Kaput

We knew it would happen soon: developers can now integrate ChatGPT and Whisper, OpenAI’s human-level speech recognition system, into apps and products through the company’s API. Since December, OpenAI says it has reduced the cost of ChatGPT by 90%—savings that API users will now receive when they use it, making it much easier and cheaper for companies to incorporate the capabilities of ChatGPT and Whisper into their businesses.

However, this doesn’t just mean every business can have its own instance of ChatGPT. It means they can use these capabilities to build innovative new products.

And tech and e-commerce companies are here for it. Already, Snap, the creator of Snapchat, introduced My AI, a customizable on-platform chatbot that is built on the ChatGPT API. Instacart is using the ChatGPT API to pair ChatGPT with its own data so that customers can ask open-ended natural language questions. And Speak is an AI language learning app and the fastest-growing English app in South Korea. They’re using the Whisper API to power an AI-speaking companion product. It’s impressive to see the API in action.

These advancements and developments—happening at lightning speed—have an immediate impact on the marketing world. Paul and Mike help us uncover new opportunities and possibilities.

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