Chatbots for marketing automation: how to build an effective automated conversation

Tired of watching about chatbots? Read about chatbots: https://www.dashly.io/custom-chatbot/?utm_medium=youtubeDashly&utm_campaign=common&utm_source=organic&utm_content=chatbotsformarketingautomation&utm_term=description

Marketing is an art! Get inspired by your business and free your time by automating digital marketing while you create new things.

Chatbot is definitely a great feature to automate your marketing. We've been working with chatbots for several years and we have some insights to share with you. Watch this video to learn how to use chatbots for your business, see new chatbot's advantages and mistakes you may face when using it. Marketing automation benefits will be useful for sales, support and marketers, of course. Segmentation, building and transferring conversations, booking calls and serf-service, what's more? You will see in this video!

Enjoy the power of automation!

Video chapters:

00:00 - Intro
00:35 - Chatbots for marketing automation. Dashly expertise
01:07 - Chatbot
01:21 - Chatbot advantages
01:24 - Advantage #1. Segmentation (CRM and tracking)
02:37 - Advantage #2. Building the conversation
03:06 - Advantage #3. Transferring the conversation to a live agent
03:44 - Advantage #4. Booking
04:08 - Advantage #5. Self-service process
04:43 - Mistakes when using a chatbot
04:51 - Mistake #1. Chatbot is not connected to the segmentation
05:11 - Mistake #2. A huge scenario
05:31 - Mistake #3. Asking for contact details from the very beginning
05:43 - Mistake #4. Chatbot is not connected to a CRM
06:13 - Mistake #5. Chatbot is not connected to a live agent
06:40 - Mistake #6. Imitation of live conversation
07:24 - Summary
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