Channable's Report | Get The Latest Trends Driving The Ecommerce Industry

In this video series, we will deep dive into our eCommerce report, sharing first-party data and insights, along with best practices and trends from partners and experts –all to help you shape your online strategy ????

► LEARN MORE: Sign up for a free demo
https://www.channable.com/signup

► LEARN MORE: Read the entire report online
https://reports.channable.com/agency-insights-2023/

Want to stay ahead of the curve and always be up-to-date?
Subscribe to our YouTube channel.
https://www.youtube.com/@Channable/featured

The topic in this video is trends we see affecting the eCommerce industry and the impact they may have on your digital marketing strategy today and in the months to come.

With Channable, you can scale and test new channels while maintaining quality and overview.

Key takeaways:

This episode explores the impact of inflation, brand switching, social commerce, voice commerce, and the resurgence of brick-and-mortar stores on digital marketing strategies in the competitive global eCommerce marketplace.

- Inflation and economic uncertainty are impacting the eCommerce industry, leading to budget cuts and increased brand switching among consumers.
- Diversifying marketing strategies is crucial in the highly competitive global eCommerce marketplace to maintain customer loyalty.
- Social commerce, particularly on platforms like TikTok, is gaining prominence as Gen Z and millennial consumers seek personalized experiences.
- Voice commerce is on the rise, providing access to a wider range of consumer data, but SEO strategies need to adapt to conversational, voice-based queries.
- The re-emergence of brick-and-mortar stores presents an opportunity for marketers to explore interactive experiences, such as augmented reality, to enhance both in-store and online interactions.

Watch the entire video to dig deeper into the details and follow us on all our channels to stay up to date:

00:04 - Intro
00:12 - Inflation on digital marketing
00:41 - Diversify marketing strategies to capture customers with low loyalty
00:53 - How to connect to your online audience
00:56 - Social commerce
01:39 - Pivot back to influence marketing
02:04 - Voice commerce
02:54 - Brick-and-mortar trends
03:15 - Augmented reality
03:44 - Conclusion


????️Website: https://www.channable.com/
????Blog/educational resources: https://www.channable.com/blog
????Linkedin: https://www.linkedin.com/company/channable/mycompany/
????Instagram: https://www.instagram.com/channable_global/


Who we are ????
We empower you to reach your customers and increase online sales by managing and
optimizing your eCommerce product data and manage performance – in one platform.

What do we do ????
Channable is a B2B SaaS platform that offers a fully integrated way to market your products online. We empower marketers and businesses to manage, scale, and optimize online marketing with powerful rules and overview connecting to over 2,500+ channels. Advertising on marketplaces like Amazon and Bol.com or feeds like Google Shopping and Facebook has never been easier.

What you can find here ????
On our Channel here you can find, industry news, tips, tutorials, how-to videos, walkthroughs, and new product announcements. We aim to provide you with the knowledge needed to get the job done and have fun doing it.

How do we do it ????
We help you by providing a self-service platform that automates your manual processes and allows for a faster, more flexible, and scalable way of work. We further help all our clients by providing first-class education, tutorials, demos, and support so you can thrive with our solution.

Why do we do it ????
The eCommerce landscape is complex and constantly in motion. We add value to our customers at every interaction by helping you be in full control of your strategy and, ultimately, sell more online.

Learn more about us across all our channels ????

????️Website: https://www.channable.com/
????Blog/educational resources: https://www.channable.com/blog
????Linkedin: https://www.linkedin.com/company/channable/mycompany/
????Instagram: https://www.instagram.com/channable_global/

#channable #ecommerce #digitalmarketing #onlineadvertising