Can TikTok Shop challenge Shopee's dominance in South-east Asia?

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In just one year, TikTok Shop’s GMV grew by 6 times to hit US$4.4 billion in 2022. While still far behind e-commerce market leader Shopee’s GMV of US$47.9 billion, its rapid growth is drawing scrutiny from the industry. Can TikTok Shop shake up the duopoly dominance of Shopee and Lazada in South-east Asia?

Read more:https://www.businesstimes.com.sg/startups-tech/tiktok-shop-thriving-crowded-field-s-e-asia-e-commerce-players

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