Alibaba, once a dominant force in Chinese e-commerce, faced hurdles like a hefty fine and regulatory scrutiny in 2021, leading to a drastic market value drop. To counter this, it split into six units but faced setbacks under new CEO Eddie Wu. Reversing course, Wu now oversees key divisions like cloud computing, focusing on core strengths and international competitiveness. Retaining Cainiao aids global parcel delivery, crucial for US competition. Alibaba's shift towards quality and AI-driven customer experiences aims to revive its market appeal amidst fierce competition and changing consumer trends, highlighting its quest to reclaim e-commerce leadership through strategic adaptation and technological innovation.
- Catégories
- E commerce Divers
- Mots-clés
- Alibaba, BABA, 9988
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