Business Support Series: Selling in a Digital World - Digital Marketing & E-Commerce Success

The current pandemic has taken the rising interest in digital marketing and e-commerce to a whole new level. For those new to selling online, getting established can be a daunting task. For those already selling online, competition is heating up.

This webinar focuses on what it takes to successfully sell in a digital world, including:
- Lessons we can learn from the past
- Trends for 2021
- Aligning your brand to the digital world
- Investing in technologies
- Create a winning customer experience
- And, more…

Knowledge is the fuel to power you forward, whether you’re just starting out or stuck in neutral. This webinar is designed to give you confidence.

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Rob Gorham, Managing Director, Niche Workplace Education
Rob is an adult workplace educator and operates his own company Niche Workplace Education. Rob has spent more than 35 years working in digital and mass media.

After a 25-year journalism career in both print and broadcast, working as a journalist, editor and bureau chief for The Halifax Herald, and as a freelance broadcaster with CBC Radio, Rob helped co-found Eclipse Media Inc. in 2007.

As a partner with Eclipse Media, a digital marketing agency, Rob worked for more than a decade helping hundreds of clients with their digital marketing and ecommerce needs.
In 2018, Rob became a senior consultant to Eclipse Media on ecommerce and digital marketing and took on a more active role in teaching.

Rob’s other experience includes studying media and brand advertising through the University of Waterloo and teaching media relations. Rob is an avid researcher of emerging technologies and digital media trends. He is a strong believer in professional development and has taken various courses in communications, coaching, project management and social media.