Business Growth Tips: Strategies for Standing Out in a Saturated Market with Amy Peterson

This episode is brought to you by BetterHelp. Give online therapy a try at
https://betterhelp.com/JENG and get on your way to being your best self.


Skincare business growth starts with genuine care and quality service. Learn from Amy Peterson, the entrepreneur behind a successful Miami medspa, as she shares insights on building a brand, cultivating a strong team, and prioritizing patient care.

After suffering a terrible car accident at age 18 that left her with 40 inches of scars, Amy Peterson dedicated herself to learning everything she could about aesthetic skin treatments. Starting as an assistant at a plastic surgeon's office in Seattle, she quickly became the go-to expert for training others on the latest lasers and devices.

In this episode, Amy discusses opening her Miami medspa, the importance of education and innovation, and how personalized consultations can lead to exceptional results. She shares common mistakes with aesthetic devices, her non-negotiable skincare must-haves, and the future of injectables like Renuva.

"If your end goal is to treat people 'exceptional,' to produce amazing skin, and to do the next right thing, I believe you will make a lot of money." ~ Amy Peterson

In This Episode:
00:00 Intro
03:22 The car accident that changed everything
08:01 Moving to Seattle and landing a dream job
14:20 The importance of personalized consultations
16:32 Starting her business at home with one device
22:12 Lenox and Sixteenth: Amy's skincare line
31:41 Non-negotiables for a basic skincare routine
35:51 Retinol alternatives for cell turnover
41:30 Fillers vs. Renuva: the future of injectables
46:40 “The extra mile is never crowded”
49:10 Amy’s skincare routine

About Amy Peterson:
Amy Peterson, known as the "Skin Savant," is a leading figure in the aesthetics industry with over 18 years of experience. After training at the Von Lee International School of Aesthetics, Amy spent years perfecting her craft, working for renowned medical practices, and becoming a Clinical Educator for Merz Aesthetics.

In 2020, she founded Skincare by Amy Peterson in Miami, blending luxury, innovation, and personalized care. Amy’s commitment to advanced education, both for practitioners and clients, is the driving force behind her success, cementing her practice as a gold standard in results-driven skincare solutions.

She is also an advisor for NewBeauty Magazine and a key opinion leader for aesthetic devices, making her one of the most influential names in medical aesthetics today.

Website: https://www.skincarebyamypeterson.com/
Instagram: https://www.instagram.com/skincarebyamyp
Facebook: https://www.facebook.com/skincarebyamypeterson/


Where to find me:
IG: https://www.instagram.com/jen_gottlieb/
TikTok: https://www.tiktok.com/@jen_gottlieb
Facebook: https://www.facebook.com/Jenleahgottlieb
Website: https://jengottlieb.com/
My business: https://www.superconnectormedia.com/
YouTube: https://www.youtube.com/@jen_gottlieb