Business expansion to Asia: Trends. Insights. Real business cases.

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How do you expand into a fragmented region with cultural differences and complex payment behaviour? Our Gate2Asia webinar looks at some of the problems businesses face when entering the Asian market.

What will you learn:

- Trends and patterns of consumer and payment behaviour after COVID-19
China, Vietnam, Thailand and many more — which Asian country to target and how

- The step-by-step approach to developing your expansion strategy

- Developing your payment scenario and choosing the right payment methods to target specific Asian countries

-Case study: Cultural struggles and brand restructuring

Meet the speakers:

● Audrey Ottevanger, Head of Asia Pacific at ECOMMPAY.

With more than 17 years of experience, Audrey is a key talent in digital payments and brand marketing, helping eCommerce businesses develop and expand into the Asia region.

● Kelvin Phua, Global Head of Payment Networks at PPRO.

Kelvin has implemented partnerships with PSPs to acquire and integrate new merchant business and worked directly on transformation and turn-around projects for enterprise customers.

● Anton Mezentsev, Global Business Development Manager, Softline e-commerce.

Anton has helped launch new projects in Europe, Latin America, and Asia. Anton also boasts an extensive background in banking and payment industries.