In this week's episode, we are joined by Gil Efrati, CMO of Resident. Resident was, at one point, the fastest growing e-commerce brand in North America, and in this episode, Gil explains exactly how you get to that size and scale.
Gil has an incredible perspective on the role of data and why being “data-led” is really not a buzz word for Resident but an executable strategy.
Hear about how Resident leverages data in their creative campaigns and how brands can differentiate themselves in this crowded space.
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and in this episode, he’s joined by Gil Efrati, the CMO of Resident.
Mentioned:
????Make America Sleep Again: https://www.youtube.com/watch?v=8r1F5lJgtOs
????Chapters:
Find Rival online:
⚡️www.wearerival.com, LinkedIn, Twitter.
????????Listen to the podcast here:
https://link.chtbl.com/scratch
Find Gil on LinkedIn:
https://www.linkedin.com/in/gilefrati/?originalSubdomain=il
Find Eric on LinkedIn and tweet him @efulwiler.
https://www.linkedin.com/in/ericfulwiler/
Say hi at media@wearerival.com, we’d love to hear from you.
Gil has an incredible perspective on the role of data and why being “data-led” is really not a buzz word for Resident but an executable strategy.
Hear about how Resident leverages data in their creative campaigns and how brands can differentiate themselves in this crowded space.
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and in this episode, he’s joined by Gil Efrati, the CMO of Resident.
Mentioned:
????Make America Sleep Again: https://www.youtube.com/watch?v=8r1F5lJgtOs
????Chapters:
Find Rival online:
⚡️www.wearerival.com, LinkedIn, Twitter.
????????Listen to the podcast here:
https://link.chtbl.com/scratch
Find Gil on LinkedIn:
https://www.linkedin.com/in/gilefrati/?originalSubdomain=il
Find Eric on LinkedIn and tweet him @efulwiler.
https://www.linkedin.com/in/ericfulwiler/
Say hi at media@wearerival.com, we’d love to hear from you.
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- E commerce Divers
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