Building Brand Awareness Ahead of Black Friday 2020

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Rising ad spend is the top concern for 80.4% of brands when it comes to holiday eCommerce. Our Paid Advertising Specialist Sophie gives her tips on how you can take advantage of cheaper clicks and reach to buy traffic now, and build your Black Friday customer database early.

☝️ Start with the audience...segment your data and create remarketing audiences of your ‘bargain hunters’.
☝️ Build your email database early...for solid foundations and quality remarketing audiences ready to be used for Black Friday and Cyber Monday.
☝️ Choose the right channels... consider Amazon, Pinterest & YouTube to reach your customers at every touchpoint.

Read the full article here: https://bit.ly/3iWZsaX

Thanks to Rakuten, Shopify, Google, Adweek, PwC, Steve Madden, Prose, Medium, Parachute Home, BigCommerce, Gymshark, Statement cited in this article.