Building an eCommerce Presence that Sells

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Rachel Tipograph, Founder and CEO of MikMak, shares her advice for how small business owners can effectively build their eCommerce presence and thrive. She includes tips on keying in on your target audience, connecting with your customers, and how to ensure you retarget customers who have abandoned carts.

Produced in partnership with Forbes.

More content about eCommerce on Town Square:

Talking Squarely About The New Realities of Selling Online: https://squareup.com/us/en/townsquare/talking-squarely-selling-online

How to Shift Your Brick-and-Mortar Business to eCommerce: https://squareup.com/us/en/townsquare/shift-brick-and-mortar-to-ecommerce

The Rise of eCommerce Report: https://squareup.com/us/en/townsquare/rise-of-ecommerce-report-2020

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