Building an e-commerce brand - Day 839

Documenting my journey building exchange-life.com | instagram.com/exchangelifecommunity

These agencies, freelancers, and softwares are doing great work in helping me grow my brand.

???? Shopify - The e-commerce platform my brand is built on: https://shopify.pxf.io/jrMxeP
???? 99ads - They helped me build my internal creative system with a course and calls: https://get.99ads.com/tristan
???? DDU Media - They coach me on Meta media buying and are managing my Google ads: https://www.d-doubleumedia.com/
???? Marin - He is the other guy that coaches me on Meta media buying: https://x.com/IstvanicMarin
???? Triplewhale - I use it to track profits and get more insights into ad performance: https://partners.triplewhale.com/sijdhhj9umhj
☃️ Social Snowball - The app I use to track our influencer program: https://apps.shopify.com/social-snowball?mref=krpwwxhz
???? Baylun Marketing - She created all the photos and other on-site content: https://baylunmarketing.com/
???? Alia - If you’re not using a full-screen pop-up yet, you’re missing out, ours averages a 17% sign-up rate: https://apps.shopify.com/alia?st_source=autocomplete
???? Motion - Creative reporting that helps us create better ads: https://motionapp.com/book-a-demo-paid?utm_source=youtube&utm_medium=sponsor&utm_campaign=tristan-severijns

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My Instagram: https://www.instagram.com/tristanseverijns/
My Twitter: https://twitter.com/severijnss

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When I was 16, I went on an exchange to the United States, where I started my brand, Exchange Life. The brand began over four years ago in 2019, but it was still basically doing 0 revenue when I started documenting my journey in August 2022. So, you can go back and learn from my journey on how to start and grow an e-commerce brand from 0.

In my first videos, I mainly talk about SMMA because, at this point, I still wasn't able to make my brand work, so I ran an organic social media agency (creating TikToks & Reels) to make money until I made the switch on August 26, 2023, when I went all-in on the brand and dropped all my agency clients.

I hope these videos plant seeds that will change something in your life, just as the people I respect most did for me.

Want to know more about who I am? Watch this video: https://www.youtube.com/watch?v=n0l4DUkQP58&ab_channel=TristanSeverijns

Main channel goals:
• To make a meaningful impact on your journey.
• To build a community & events of like-minded people.
• To invest in the community’s cool ideas.

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0:00 Introduction About My Journey
0:55 Part 1: Black Friday - Cyber Monday Recap
5:44 Part 2: Brand Updates
6:15 Why You Need A Full-Screen E-Mail Pop-Up
6:56 Update On How My E-Mail Designer Is Doing
7:39 Why I Am Changing To Shopify+
8:14 Who The New Hire Is I Made From These Videos
8:43 What Our New Influencer Program Will Look Like
9:30 How We Will Use The Community For The Brand
10:40 Hired A New Ad Creative Designer
10:52 New Product Almost Ready To Launch
11:10 Why I Think I Hit A Ceiling With The Current Products
11:40 Is It Possible To Run A Business Of Aligned Incentives?
14:03 Part 3: Introduction About My Life
14:36 Biggest Revenue Day For The Brand
16:04 How I Structure My Day And Prioritize Tasks
19:18 Why I Feel Disconnected From My Home Country The Netherlands
23:16 Why I Want To Get Out Of Tulum
23:55 Tulum Beaches Review
26:16 Why I Am Making Sleep A Priority
29:56 Tulum Gym tour
30:25 Trying Brian Johnson Nutty Pudding
31:15 Tulum Compound Tour
32:26 Arriving In Playa Del Carmen + Apartment Tour
33:21 First Impressions Of Playa Del Carmen
34:06 Eating Lunch Without Speaking Spanish
34:47 Throwback Going To Walmart
35:30 Going Out To Eat In Dubai
35:59 Who I Hired For Our Influencer Program
38:05 What To Do When You're Lost In Your Journey
42:31 Update About Black Friday Starting
43:05 Will I Keep Going With The Brand Or Not?
44:51 Making A Big Mistake On Black Friday
45:52 Flying With Nerds
46:07 Arriving in Mexico City + Apartment Tour
46:55 Why I'm Traveling While Building My Business
47:40 Thoughts About Mexico City
48:41 Outro