Bringing Main Street Online: Building a Web Presence That Sells

Having a website for your business is critical. And selling online has become a key lifeline for millions of small businesses adapting to the new normal. If you’ve already established a robust in-person presence, figuring out how to translate your physical store to a digital storefront can be challenging. You’ll need to find new ways to express your brand, bring in customers organically through search, and design an experience that ultimately converts to the bottom line.

In partnership with Forbes, we invited experts to provide actionable insights on how to establish a web presence that sells. The panel includes:

Mahisha Dellinger, CEO & Founder of CURLS
Kellee Khalil, Founder of Loverly
Rachel Tipograph, Founder & CEO of MikMak
Katie Swett, Square Online Store Lead,

More content about running an ecommerce business on Town Square:

5 Lessons from Big eCommerce on Optimizing Your Online Store: https://squareup.com/us/en/townsquare/5-reasons-youre-losing-e-commerce-sales

How to Shift Your Brick-and-Mortar Business to eCommerce: https://squareup.com/us/en/townsquare/shift-brick-and-mortar-to-ecommerce

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Square has all the tools you need to start, run, and grow your business. Whether you're an entrepreneur looking to sell in person, online, or both, we can help. And we've made all our tools work together as one system, saving you time, money, and effort. So you can get back to doing the work you love and focus on whatever’s next.

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