Branding Basics: What to consider when branding your ecommerce business

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You're starting a business and want to make it look like a million bucks. But where do you start? You can't just throw up some graphics or slap on your logo and call it day. Knowing the right things to consider when branding your ecommerce business is essential for success.

Join in the conversation as Matt and Josh Catchpole discuss the basics of branding and the things you would need to consider when branding your eCommerce business.

Josh is our in-house Graphic Designer. Josh started working with us years ago in the warehouse. After a while, we discovered that he had magical powers when it came to all things graphics and video, so eventually got to the place where he has the biggest, most powerful Mac in the office with the biggest monitor too!

Timestamps:

01:50 - Introduction to show and guest
05:44 - Josh's backstory and how he got involved in graphic design
13:57 - What is branding?
18:04 - Good branding needs consistency
20:10 - Where do you start when branding?
23:09 - How do you translate company values into your branding?
36:33 - Lessons learned from a recent in-house rebranding
39:45 - Brand guideline and how to work with them
42:52 - How to find a good designer for my business?
47:21 - Connect with Josh
48:19 - Wrap up with Matt