Boomers go digital: how consumer behavior has changed forever in 2020

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In a year of unprecedented change, Xandr, AT&T’s advertising company, in partnership with The Drum, has been monitoring the evolution of consumer behaviour towards the digital advertising industry. In this mini-series, we analyse the biggest changes we’ve seen this year and how they can bring about new opportunities for digital marketers as we head into a New Year. The first video in our mini-series looked at how the pandemic affected the Baby Boomer generation, specifically considering how their use of digital technology has increased under lockdown as a way of staying connected to loved ones.

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