Prix: 8,99 €
(as of Jul 23, 2023 01:15:18 UTC – Details)
NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson’s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.
ASIN : B003WUYP2Y
Éditeur : Mariner Books; 4th ed. édition (22 mai 2007)
Langue : Anglais
Taille du fichier : 1401 KB
Synthèse vocale : Activée
Lecteur d’écran : Pris en charge
Confort de lecture : Activé
X-Ray : Non activée
Word Wise : Activé
Pense-bêtes : Sur Kindle Scribe
Nombre de pages de l’édition imprimée : 386 pages