Prix: 8,99 €
(as of Jan 07, 2023 23:01:58 UTC – Details)

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.
Éditeur :Mariner Books; 4e édition (22 mai 2007)
Langue :Anglais
Broché :384 pages
ISBN-10 :0618785914
ISBN-13 :978-0618785919
Poids de l’article :454 g
Dimensions :15.24 x 2.61 x 22.86 cm
