Prix: 11,18 €
(as of Jun 13, 2023 21:45:19 UTC – Details)
“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s rapidly evolving digital marketing and customer relations landscape. — Comstock magazine
« Schaefer’s keen observations of human behavior combined with his sharp analytical mind produced what is sure to be a foundational text for the new world of brand-customer relationship building. » — LinkedIn
Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While « community » isn’t new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include:Connecting the dots between social media, content marketing, and communityPractical steps to create your own brand communityA solution to the problem of measuring ROI of communityHow a community strategy upends traditional marketing managementThe unexpected psychological connection between communities and brandsHow GenZ views community in a different way — a wake-up call for brands!Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing’s leading thought leaders.
Éditeur : Schaefer Marketing Solutions (1 janvier 2023)
Langue : Anglais
Broché : 273 pages
ISBN-10 : 1733553398
ISBN-13 : 978-1733553391
Poids de l’article : 349 g
Dimensions : 13.97 x 1.75 x 21.59 cm