Behind Warby Parker’s Success: 6 Branding Strategies

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company which owns majority of eye glasses & sunglasses.

Timestamps:

2:20 - Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?
5:28 - Use customer service as a marketing tool
8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy
10:58 - Create partnerships with companies, charities and local events
12:49 - Encourage Your Customer’s To Share On Social Media.
14:09 - Create fun, silly, relatable events to gain traffic and brand awareness


ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari